According to many pro team executives, the desired range is anywhere between 70 and 80 percent of the stadium's capacity. The more you sell, the better. But you don't want so many seats that fans can't find a spot.
Some teams, like the Dallas Cowboys, only offer a limited number of season tickets that guarantee them a seat regardless of sales or promotion decisions. Other teams, like the New England Patriots, give away hundreds of tickets each game through online auctions or other methods. Still others, like the Pittsburgh Steelers, don't release any information about how many tickets they distribute. They simply say they sell out every game.
But most teams operate some form of flexible ticketing policy. This allows them to adjust their inventory according to the demand for different types of games. For example, if there's a big college football game on TV that might draw a crowd away from a regular season NFL game, those tickets would be released.
Teams also use flexible ticketing to promote interest in younger players who may not always get a chance to play due to seniority. For example, if one of these players gets a call-up to the big league club, they could be given a few extra tickets to give to friends and family members.
In 2016, an NFL club made around $7 million in ticket sales from a single stadium event. Approximately 55% of such income is utilized to pay sportsmen or musicians. 5 percent goes to general stadium management, 5% to the team's coaching staff, 5% goes to taxes, and the remaining 8% goes to profit. The typical salary of an NFL coach is about $2 million per year.
Stadiums are a large part of any NFL team's revenue stream. While some stadiums are small and sell out each week, many others are large and often empty parts of the season. Still other games are played at neutral sites where both teams share revenues.
The total value of all NFL tickets sold in 2016 was $1.5 billion. The average price of a ticket was $500.
Teams receive half of the gate money when they play at home and half when they travel. If a game is played during mid-season Week 3, for example, then each team would receive $3 million regardless of how many people came to the game. If it were played late in the season after only three games have been played, then each team would receive $6 million because fewer people would be coming to the game. In this last case, more people might be buying premium seats but still only half as many as in the early season game.
Concessions are another important part of any football team's revenue stream.
Tickets for the MLB All-Star Game start at $191 for General Admission on the secondary market. Prices for 400 level tickets begin at $295, 300 level tickets begin at $317, 200 level seats begin at $429, and 100 level seats begin at $349 in the outfield and $457 in the infield.
The game will be played on Tuesday, July 14th between the American League and National League. The venue is scheduled to be announced later this year.
The last time the game was held in Chicago was in 2006. Comiskey Park was home to the All-Star Game back then because U.S. Cellular Field was still under construction.
There have been nine other times the All-Star Game has been held in Chicago. It originally started in 1933 at Roosevelt Stadium before moving to its current location at Comiskey Park. The only other time the All-Star Game was held in another city within Illinois was in 1969 when it was held in Houston. That's where Dan Daniel comes in.
Daniel was one of the founders of what would become Ate Up International Inc. It featured players from both Major League Baseball and Nippon Professional Baseball.
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