Exposure to the many sides of a huge corporation and becoming part of a worldwide brand with billions of dollars in yearly revenues is part of the employee promise. The employee may also be a part of a wider Nike purpose to inspire and innovate for every athlete on the planet. In return, Nike offers exceptional benefits, including health insurance, retirement plans, free college tuition, and more.
Of course, not all employees will experience it this way. Some will have an unpleasant experience at work and look for another position within the company or even leave altogether. But for those who find success at Nike, this opportunity comes with significant responsibility and reward. The chance to make an impact by creating products that help athletes perform at their best is enough reason for most to stay loyal to the company.
The Nike employee promise means that if you join the company, there's a good chance you will receive excellent benefits. The extent of these benefits depends on how high up the corporate ladder you climb; however, anyone can start out as an intern and work their way up to a management role. There are several paths to take at Nike, some more successful than others, but whatever you choose, just make sure you're happy with it before you start down it.
The first thing to understand about the Nike employee promise is that it is not always easy to achieve.
Nike's mission statement is to "provide inspiration and innovation to every athlete on the planet." While its mission statement states that it would "do all possible to increase human potential," this idea is expressed in many ways by the company. Included in these ways are through advertising, product design, and sports events such as the Olympics.
Nike was founded in 1964 by Bill Bowerman and Phil Knight. They wanted to create a product that people could wear with pride, and created the first running shoe designed specifically for exercise and sport. Since then, they have been innovating in the sports industry by creating products that make people want to play more games or use their bodies more during their daily lives.
As part of its mission, Nike promotes athletic ability and excellence by giving opportunities to athletes who might not otherwise be discovered. For example, when Michael Jordan was coming up as a basketball player, he received much attention from coaches and publishers because he was so good. However, since he was only 6'0" tall, many thought he wouldn't be able to continue playing at a high level. But thanks to Nike's support, Jordan was given the opportunity to prove others wrong by developing his game over time until he became one of the best players in NBA history.
Another example is Lance Armstrong.
Nike's brand goal is "to inspire and innovate for every athlete on the planet." According to the asterisk in the brand promise, if you have a body, you are an athlete. In other words, if you play sports or work out, then you can consider yourself an athlete which means that you could potentially be inspired and/or innovated by Nike products.
Nike's brand message is "If you have a body, we make bodies look better through footwear and apparel designed with your performance in mind." Again, if you have a body, then Nike wants you to know that it has what you need to make you look good. The brand also uses celebrities to help promote its products. If you were to visit a Nike store or website, you would likely see pictures of athletes wearing Nike shoes or clothing. The idea is that by seeing their friends or rivals wearing Nike stuff, people will want to buy it too.
In conclusion, Nike's brand promise is to make bodies look better and its brand message is to tell everyone that if they have a body, Nike has the tools to make them look good.